The brand was founded in 2020 by the designer Aaron Probyn, on the principle that good design lasts a lifetime. With almost 20 years of experience partnering with renowned brands, we create products that enrich everyday life. Our holistic approach considers materials and manufacturing methods, aiming to create products that can last a lifetime and beyond with proper care.

Our focus is on lasting products that defy seasonal trends and promote sustainability. We choose to work with honest materials. Our passion for reducing the environmental impact of our products also extends to their packaging, using unbleached recyclable card and minimalisng single-use plastic.

Our range of beautifully designed products aims to be both useful and emotionally engaging, enriching the everyday with carefully curated materials, colors, and shapes. Our products sit together harmoniously, creating a relaxed and natural home environment.

We have a real passion for manufacturing, craftsmanship and a respect for the finite material resources we have on Earth. Over two decades, we’ve built a remarkable network of like-minded manufacturers who help us fulfill our commitment to fine craftsmanship and conscious manufacturing. By producing in limited quantities, we minimize waste, avoid excess stock, and ensure superior product quality with meticulous attention to detail.